Tandem
Tandem was born with the vision that emerging creators and influencers needed guidance in building brands and running them as businesses. Email is how they usually receive and negotiate deals from brands and agencies.
Our solution was a business manager in a box that alleviated the anxieties of collecting payments, legal, and negotiation of rates and requirements for sponsored posts.
Better than email
I spoke with several creators and influencers to develop a deeper understanding of what their daily lives were like. What I heard most was "I just want to create".
We went to VidCon 2016 to observe and held dozens of informal interviews/conversations with creators, influencers, and brands from all over the world.
We gathered our insights and developed a brief to guide our efforts and align our team.
Mobile-first was a clear approach to realize our "better than email" strategy. The majority of our customers admitted to using their phones for most of their brand deal negotiations.
An audit of the existing system was done to better understand how we could enhance it without starting from scratch.
Better than email.