Cvent
Cvent is a monster of a company. It is by far the largest event management company in the world. With that success comes some complications. As they acquired dozens of companies in the past decade, their experience offering to customers became very fractured. This leads to an incredible amount of support tickets and loads of anxiety for their users.
This is not an easy task and to their credit they understood that it would be 2 years before the product suite would begin to resemble a unified offering. I worked on email and specifically the dark corner of email, data tags. Things got heavy, fast.
Unify the platform
First, we needed to identify the problem over all platforms using email in their own way. There were 6 in total and all of them designed differently, by different people or companies resulting in confusion and wtf moments for users on multiple platforms.
Data tags and email had not been re-designed in years. I worked on an extensive competitive and comparative analysis with the intention of sharing with all teams to begin aligning around common objectives and outcomes.
